Unless you've seen us at a local market, you may not know who or how many we are behind Dwarf Stars. We are a small Calgary business of 2 who figuratively opened our doors in April of 2018. (As you may have noticed, we don't have a brick and mortar quite just yet). We have been best friends for over 10 years and combined our strengths to bring something pretty unique and handmade to the market.
Gerrit Janssen is one of our Co-Founders who is a SAIT grad and red seal chef with over 10 years in the culinary industry. You may have indulged in his gastro-creations if you ever dined at Raw Bar or Foreign Concept. Originally hailing from Germany, this creative European's innovative ingredient experiments coupled with a family peanut allergy (and my lactose intolerance - you're welcome) led to the creation of all of our special Dwarf Star recipes.
The other half of the biz is the voice behind most of our online and digital content. My name is Kathryn Kozody and I have a background in business and marketing. I am also an expert chocolate eater. No seriously, consider yourself lucky if you had the chance to get your hands on some of our products before I ate them.
Besides our backgrounds, Gerrit and I have always bonded over our food tastes and intolerances. We have always had an interest in our health particularly concerned with how food affects our bodies (for better and for worse). A lot of experimentation, trial and error led us to our current diet theory: balance and moderation (including moderation)!
We believe whole heartedly in a balanced diet and eating a variety of different food sources to give our bodies the most nutrition possible while avoiding food intolerances and allergies.
It's no secret our products are allergy-friendly - peanut-free, nut-free, gluten-free, dairy-free, soy-free, vegan (and sugar-free options), and in doing so, we have, and continue to discover all kinds of incredible new foods.
We wanted to start this blog to fill you in on all of our current finds, highlight some other awesome local businesses as well as give you more information and allergy-friendly recipes if you want to try something new!
Lastly, a lot of people ask about the name: Dwarf Stars. This is how a common verbal conversation goes:
Customer: What's the name of your business?
Us: Dwarf Stars
Us: D-W-arf Stars
Customer: DWARFS... whaaat?
Us: (Inside voice: SIGH.) Smile. An astrological term associated with a certain type of star. Dwarf Stars.
Customer: Oh. Weird. Why did you call it that!?
We're so glad you asked. After Gerrit had worked in the high end food industry for many years, the perfection of food presentation was drilled in to his head. When he created our Dwarf Stars Originals, let's just say they did not meet his visual expectations. However, I loved the rough and quirky look of the morsels because they were all-natural and I did not want to add any wax or chemical to make them smooth or shiny. To me, they looked like space rocks or comets. I have always been in awe of the mystery, unknown and vastness of the universe and outer space. Plus, STAR WARS. Anyway, we began researching other astrological terms so we weren't tempted to name them Space Balls, and finally landed on Dwarf Stars.
Dwarf Stars are smaller in size and lower in luminosity compared to other stars. I loved the metaphorical concept this offered that regardless of the way they looked, they still were a "star". I thought this idea would lend beautifully to the literal and figurative meaning of our product (a bit unordinary on the outside, but delicious and good for you on the inside) as well as the overall message we hoped to convey with our brand.
Besides, if you ever get a chance to know us, Gerrit and I are total weirdos and so above all, this oddball name it fits perfectly.